About WebinarKit
WebinarKit went from zero to more than 20,000 users by building the webinar platform its founders wished existed: an all-in-one solution for automated and live selling webinars, built by marketers, for marketers.
Our story
WebinarKit started with a simple frustration. Co-founders Stefan Ciancio and Phil Schaffer were running webinars to sell their own products and for clients, and every existing platform forced the same painful trade-off: clunky live tools that broke under load, or automated tools that felt fake and converted poorly. None of them connected the registration page, the watch room, and the follow-up into one funnel.
Stefan has spent over a decade in online marketing, running lead generation and product launch campaigns and teaching thousands of entrepreneurs how to sell with webinars. Phil leads product and engineering. Together they set out to build the tool they wished they had: one platform where a marketer could create an automated or live webinar, build the funnel around it, and let it sell 24/7 without a separate cart, email tool, or chat widget.
That "built by marketers, for marketers" philosophy still drives every decision. Today WebinarKit powers automated and live webinars for more than 20,000 coaches, course creators, and agencies, whose campaigns have generated millions of dollars in sales on the platform.
WebinarKit by the numbers
| Metric | Value | What it means |
|---|---|---|
| Businesses using WebinarKit | 20,000+ | Coaches, course creators, and agencies running automated and live selling webinars. |
| Collective sales generated by users | $500M+ | Combined revenue WebinarKit users have generated through webinars on the platform. |
| Founded | 2022 | Built by marketers Stefan Ciancio and Phil Schaffer. |
| Webinar types in one platform | Automated + live | Plus a built-in funnel builder, AI webinar tools, and white-label options. |
Earnings disclaimer: results vary. The figures above reflect the experiences of WebinarKit and its users and are not a guarantee of income. Your results depend on your offer, audience, and effort.
The WebinarKit Selling System
Everything we build maps to the framework we teach, the WebinarKit Selling System, a repeatable approach our users follow to turn a presentation into predictable sales:
- Register: a high-converting registration page with SMS and email reminders to maximize show-up rate.
- Engage: a customizable watch room with live or simulated chat that keeps attendees watching to the offer.
- Sell: timed offers, an AI chat agent that answers objections, and a built-in funnel that takes payment without leaving the room.
- Follow up: automated replay and follow-up sequences that recover no-shows and close late buyers.
For the full playbook, Stefan also wrote Sell More With Webinars, the book this system is based on.
Meet the founders
Stefan Ciancio
Co-Founder & CEO of WebinarKit. Stefan Ciancio is the co-founder and CEO of WebinarKit, the webinar platform used by 20,000+ coaches, course creators, and agencies to run automated and live selling webinars. He has spent over a decade in online marketing helping businesses generate leads and sales with webinars.
Phil Schaffer
Co-Founder & CTO of WebinarKit. Phil Schaffer is the co-founder and CTO of WebinarKit, leading product and engineering for the all-in-one webinar platform.
Why we bet on webinars
Webinars consistently rank among the highest-converting content formats in B2B marketing. Industry research from sources like HubSpot and the Content Marketing Institute shows that live and on-demand video remain core to how buyers research and decide. WebinarKit exists to make that format accessible to any business, not just enterprises with a production team.
Learn more
- Best webinar software in 2026
- How automated webinar software works
- An honest WebinarKit review
- All automated webinar guides
Earnings disclaimer: results vary. The figures referenced reflect the experiences of WebinarKit and its users and are not a guarantee of income. Your results depend on your offer, audience, and effort.