Free Webinars: Pros and Cons
Pros: highest registration and attendance, larger email list growth, ideal for selling a high-ticket offer at the end.
Cons: lower show-up commitment, no direct revenue from the event.
Paid Webinars: Pros and Cons
Pros: immediate revenue, higher attendee commitment and show-up rates, positions the content as premium.
Cons: smaller audience, more convincing required. Learn the setup in how to create paid webinars.
Which Converts Better?
"Conversion" depends on the metric. Free webinars convert more registrants but rely on a back-end offer for revenue. Paid webinars convert fewer people but each one pays, so revenue per registrant is higher. For a full revenue picture, see how to monetize webinars.
How to Run Both
With WebinarKit's Paid Webinars, you can keep lead-gen webinars free and spin up paid workshops whenever you want, all in one platform.
Run Free and Paid Webinars in One Place
WebinarKit lets you sell paid tickets to live or automated webinars with built-in checkout — no Stripe or third-party cart required. Get paid the moment someone registers.