Updated October 2026
What is WebinarJam? An Overview
WebinarJam is a webinar marketing platform from Genesis Digital. It is built to provide marketers with tools to run engaging live webinars. Its feature set prioritizes sales conversions and audience interaction during a live broadcast. Features include clickable "Active Offers" that can appear during a presentation and tools for managing the live experience.
Where WebinarJam Fits
- Marketers and businesses using a live launch model to present offers.
- Users focused on direct-response marketing during live events.
- Businesses looking for strong integration with the Kartra marketing platform.
- Presenters who value in-room tools for managing the live broadcast environment.
What is Livestorm? An Overview
Livestorm is a browser-based video engagement platform. It is designed to host a variety of live video interactions for companies. This includes marketing webinars, product demos for sales teams, customer onboarding sessions, and internal meetings. It emphasizes an intuitive user interface and a smooth experience, as it does not require software downloads for hosts or attendees.
Where Livestorm Fits
- B2B companies needing a versatile tool for sales demos and customer training.
- HR and internal communications teams organizing company town halls or training events.
- Organizations that prioritize a polished, modern user experience for attendees.
- Teams who run many different kinds of video events, not just marketing webinars.
Webinar Formats
The platforms approach webinar formats differently. WebinarJam is designed specifically for running live webinar events. For automated or evergreen webinars, the company provides a separate, connectable product called EverWebinar.
Livestorm includes functionality for both live events and automated, on-demand webinars within its platform. Users can convert a past live event into an automated one that can be watched at any time.
Setup and Workflow
Livestorm is a fully browser based platform. This means neither the host nor the attendees need to download or install any software, which can simplify the process of joining an event. The interface is designed to be clean and intuitive.
WebinarJam's platform focuses on giving the presenter a suite of tools to control the live event. This includes features like a "Panic Button" that allows the host to reboot the webinar room into a new session if technical problems occur, working to ensure a smooth recovery.
Feature Comparison: WebinarJam vs Livestorm
When comparing platforms, it is helpful to look at their core features side by side. The following table highlights some of the key functionalities available in WebinarJam and Livestorm. For features not listed or for specific details, consult the vendors' current materials.
| Feature | WebinarJam | Livestorm |
|---|---|---|
| Live Webinars | Core function with marketing tools | Core function with engagement tools |
| Automated Webinars | Handled via separate EverWebinar product | On-demand events available |
| Audience Interaction | Chat, Q&A, Polls | Chat, Q&A, Polls |
| In-Webinar Offers | Active Offer display | Call-to-action buttons |
| Browser-Based Access | Attendee access is browser-based | Fully browser-based for hosts and attendees |
| Landing Page Builder | Templates for registration and thank you pages | Templates for registration pages |
| API Access | Check vendor | Public API available |
Integrations
Both platforms allow for connections to other marketing tools. WebinarJam features a deep, native integration with Kartra, a comprehensive marketing platform from the same parent company. It also connects with various third-party email service providers.
Livestorm provides some native integrations and connects to a wide ecosystem of third party applications through Zapier and a public API, allowing for flexible workflows. Some popular integrations include HubSpot, Salesforce, and Slack.
Also worth comparing: WebinarKit (our product)
For those comparing WebinarJam's sales tools and Livestorm's modern experience, WebinarKit is also worth a look. WebinarKit uses AI to accelerate webinar creation, automatically generating a complete sales script and slide deck from a simple description of your offer. During events, its AI can answer chat questions and handle objections, in both live and automated rooms. It also includes an AI avatar feature for presentations. The platform consolidates automated, like-live, and live webinar formats with built-in funnels, email and SMS follow-up, and offers a model without per-attendee fees, providing a comprehensive solution.
For a side by side look, read WebinarKit vs WebinarJam.