The webinar that you make is only going to be as effective as the language that is used in your script. You will need to be sure that you are speaking to your target audience with effective language. Delivering the right information about your products and services is critical, but speaking to your target audience is just as critical.

Webinars can be one of the most effective ways to sell your other services and a well-made webinar can be evergreen. This is one of the best ways to create interest in your goods and services and to generate conversions as well. Your webinar script is a big part of the success of your webinar and your business as a whole. Without the right script, your webinar will not be as effective as you want it to be.

If you are ready to learn some more about how to craft the perfect webinar script to build a huge audience of fans, you need to keep reading.

Components of the Perfect Webinar Script

These components need to be included in your webinar for it to be a success. This is the foundation for a really effective webinar, and you cannot cut out steps unless you want to risk that your webinar will not deliver the results that you want it to. Remember that webinars build off of a history of marketing done in person that required that salespeople use all of these tactics to generate engagement and to convert to sales.

While a webinar is delivered virtually, this does not mean that the sales tactics that work in person are not needed when you are speaking to a virtual audience. Crafting the perfect webinar involves using some tried and true marketing methods alongside new technologies and benefits that are connected to the webinar format. You will want to use all of the various tools available to you to get the maximum benefit from your webinar.

1.   Build Rapport

One of the most essential things that any good webinar will do is build a connection with your audience. This is easier done in person, but you can still create a bond with your audience virtually if you know what to do. The key point here is that you need to be persuasive without seeming like you are driving people toward making purchases.

You have five goals when you are working to build rapport:

·         Encourage audience dreams

·         Justify the failures they might have experienced

·         Address their fears

·         Renounce their enemies

·         Prove their suspicions to be right

The more honest you are about what you are going to offer to your audience, the better and the more direct you are about addressing the things that might hold them back from committing to your services, the better off you will be. You need to be pragmatic but forward-thinking when you are in the rapport-building stage.

2.   Determine the Pivot Point

This is one of the crucial parts of planning your script. Every webinar or sales pitch for that matter needs to have a big epiphany that is delivered to the audience. This is the “aha!” moment that really gets people to connect with you and want to follow you through the rest of the webinar process.

You can tease this pivot point in your rapport-building efforts, but then you need to deliver the information before you lose the interest of people who might not have the patience to stick around for too long. Testimonials, expert statements, and even visual proof of what your services can do are critical to back up this pivot point. This is where you show that you can offer your audience value and that you can deliver the answers they have been looking for.

3.   Share the Secrets

This is the part of your script where you share the secrets or critical information that people have attended to learn. Remember not to give away everything in this one webinar, however. You need to hook people to have them look into investing in future content or services. The information sharing that you do at this stage can be thorough and revealing, but it should not show all the cards in your hand at once.

Make sure that you are not wasting people’s time here. You want to deliver them the thing they expected to get from your webinar and not hold back too much. If you are not willing to share enough information to make it worthwhile for people to attend your webinar, you need to be prepared to receive scathing reviews and unfortunate word of mouth as well.

Debunking fears, allaying worries, and connecting with your audience are important at this stage as well. You need to continue to make friends with your audience while also showing them what you can do for their needs. The best structure for delivering this information is the following:

·         Mention the secret or secrets

·         Share how you came to understand these truths

·         Give some proof or show some good results related to this truth

·         Disintegrate recurring doubts if possible

·         Create new proof

·         Repeat for all “secrets” or tips that you are sharing

You will want to be sure to follow this format to get the maximum engagement for your efforts with the secret sharing phase of your webinar.

the perfect webinar script

4.   The Pitch

This is the stage where you introduce the idea that people can invest in more education or more content of yours. You have shown them some value, now they can choose to trade value for value. Be sure that you are not being too aggressive or pushy here. You want to give people options, not railroad them into making choices that they feel must be made under pressure.

This is the key element of the process when it comes to business and webinar success, but you must deliver this information carefully. Make sure that you tell the audience what they are getting for investing in you first and foremost, then tell them what the exchange will be for this information.

5.   Disqualifications

There are always some people who have come to your webinar who your products are not right for. You need to make sure to address this situation directly. You will look more honest by saying that some people cannot benefit from your services, and you will head off complaints from these people later on that you did not tell them upfront that your services were not for them.

This is also a chance to pivot to services you offer that might actually be perfect for these people. You might still lose these customers to other brands or services, but you were honest with them and direct in your messaging about their doubts or your own concerns.

6.   Keep the Evidence Coming

As you reveal what your services and products are, you also need to stack up some proof. Make sure that you have testimonials, data-based information, and other convincing proof to offer to those who have made it this far. This is the stage where people who were committed at first start to worry about whether or not they are making the right choice.

You want to sell to them all the reasons that they have made the right choice by coming to your webinar and by considering investing in you further. Make sure that your evidence is convincing and that there is more than one item that you can point at to prove the value of your business and your services. The more varied the proof, the more convinced your audience will be.

7.   Invite Conversation and Comments

When you are done showing the audience what you can offer them, you should make it clear that you welcome comments and interactions. Tell people where to reach out to you and assure them that you will get back to them. This is a moment of interactive connection-making that you should not neglect. Virtual outreach like webinars can seem impersonal when these kinds of olive branches are not offered.

As an added benefit, some of the information that you get from comments and emails can be really helpful for you as you streamline your webinar and other engagement efforts.

8.   Insert a Call-to-Action

The call-to-action that you use at the end of your webinar should push people to make the leap to buying more services or goods that you have on offer. Make sure that it is compelling and makes people want to make an immediate decision of some kind. You should also be sure that you don’t see aggressive or hard sell but rather that you set some expectations about how and when they will act.

The more certain you are of their continued interest, the more likely your audience will be to feel the same way. Be inviting but suggestive, and you will be much more likely to drive people toward continued engagement with your brand.

Some Things to Remember

If you are not a naturally gifted writer, make sure that you outsource your script writing to someone who is good at this kind of work. There are many people who write this kind of information for a living. You will be much more likely to have good results from your webinar if the language and the delivery are spot-on. This is one of the advantages that you have when using a webinar to deliver your business information when compared with live interactions. You can’t take back the things that you say in live interaction, but you can practice and try again and again until you get it right when you are recording a webinar that is not live.

Make sure that you consider if you are comfortable being recorded or appearing live in this format. It might sometimes be best to hire someone to be the face of your business. You might also consider hiring someone to work with you on screen. Sometimes having a partner can be a great way to make your delivery feel more natural and engaging. The overall feeling of your webinar can be greatly impacted by your comfort with the process.

Making sure that you are comfortable and that you feel sure about your presence during the webinar is important. Your webinar will be much more enjoyable for everyone and much more effective if you feel good about the process and comfortable with the script. This is one of the places where some webinars fail, and you want to avoid awkwardness of any kind in your webinar if you want it to be highly effective.

Choosing to know your limitations and to use the help of other experts when necessary can be a major factor in the success of your webinar. You want to generate a polished, enjoyable, and effective webinar that performs just the way that you expected it to. Sometimes this means outsourcing some of the necessary work to experts.

the perfect webinar script

Creating the Right Webinar Script Matters

The script of your webinar is really critical to its success. You need to make sure that you don’t skip any of these steps and that you take into account all of the various ways that you can make your webinar more effective. Leaning on the skill of a scriptwriter as well as a professional actor or an expert might be the best way to make the most of your webinar’s production. Creating a really effective webinar is important, and you don’t want to make it hard to utilize your webinar in the future by skipping essential steps during the production process.

WebinarKit can be a great way to manage and host your webinar. Leveraging your webinar will be very easy when you choose to work with WebinarKit. You will get access to useful integration tools as well, which can help make your webinar even easier to utilize for engagements and more. Working with WebinarKit for your hosting needs can help you to generate leads, sales, and conversions while also growing your brand presence with ease.

Additional Helpful Links & Resources

How to get more clients, customers and sales with an automated webinar: https://getwebinarkit.com/evergreen-webinar/

How to structure a webinar email sequence or maximum reach and conversions: https://getwebinarkit.com/webinar-email-sequence/

How to sell anything with webinars without sacrificing all your time: https://getwebinarkit.com/how-to-sell-anything/