What Is GoToWebinar?
GoToWebinar is one of the oldest webinar platforms on the market, originally developed by Citrix and now operated by LogMeIn (GoTo). Launched over a decade ago, it built its reputation on reliability and enterprise-grade infrastructure for large-scale corporate webinars, training sessions, and conferences.
GoToWebinar targets enterprise and mid-market businesses needing dependable webinar hosting with standard features: registration, presentation, Q&A, and reporting. It integrates with CRM systems like Salesforce and is a familiar choice for IT departments.
GoToWebinar Features: What You Get
Live Event Hosting
- HD video with up to 3,000 attendees (top plan)
- Screen sharing and application sharing
- Drawing tools for live annotations
- Practice sessions before going live
- Recording with automatic cloud storage
Engagement Tools
- Polls and surveys during the session
- Q&A panel with moderator controls
- Handout distribution
- Chat functionality
- Attendance tracking
Enterprise Features
- Salesforce and HubSpot CRM integration
- Source tracking for lead attribution
- Custom branding on registration pages
- Multi-admin accounts for team management
- SSO (Single Sign-On) support
GoToWebinar Pricing in 2026
| Plan | Monthly Price | Annual Price | Max Attendees |
|---|---|---|---|
| Lite | $99/mo | $59/mo billed annually | 250 |
| Standard | $199/mo | $129/mo billed annually | 500 |
| Pro | $299/mo | $249/mo billed annually | 1,000 |
| Enterprise | $399/mo | Custom | 3,000 |
That's $708–$4,788/year for a live-only platform with no automation, AI, or marketing tools. See the full cost comparison.
GoToWebinar Pros
- Extremely reliable — Enterprise-grade infrastructure with excellent uptime
- Long track record — Over a decade of proven performance for large events
- CRM integrations — Strong Salesforce and HubSpot connectivity
- Practice sessions — Rehearse before going live
- Compliance-friendly — Meets enterprise security and compliance standards
GoToWebinar Cons
- Severely dated interface — Looks and feels like enterprise software from 2015
- No automated webinars — Live events only; no evergreen capability
- No AI features — No AI tools for content, optimization, or analytics
- No marketing automation — No built-in email, SMS, or funnel tools
- No white-label — Can't fully rebrand under your domain
- Premium pricing — $99-$399/month for basic live webinar hosting
- Requires desktop app — Presenters need to download the GoTo app
- Rigid registration pages — Limited customization compared to modern tools
GoToWebinar vs WebinarKit: Head-to-Head
| Feature | GoToWebinar | WebinarKit |
|---|---|---|
| Live Webinars | ✅ | ✅ |
| Automated Webinars | ❌ | ✅ |
| AI Content Tools | ❌ | ✅ |
| Built-In Email/SMS | ❌ | ✅ |
| White-Label | ❌ | ✅ |
| Lifetime Deal | ❌ | ✅ |
| Modern Interface | ❌ | ✅ |
| Pricing | $99-$399/mo | $1 trial → LTD |
See our WebinarKit vs GoToWebinar comparison and best GoToWebinar alternatives.
Final Verdict: Is GoToWebinar Worth It in 2026?
Only for specific enterprise use cases. If your IT department mandates GoTo products, or you need maximum attendee capacity with CRM compliance, GoToWebinar does the job. But for marketing, sales, course creation, or any revenue-generating webinar use case, it's significantly overpriced for features that competitors include at a fraction of the cost.
WebinarKit delivers modern live webinars, adds automation and AI, and includes the marketing tools GoToWebinar entirely lacks — for less than GoToWebinar's cheapest plan costs per month.
Try WebinarKit Instead — $1 Trial
See why 10,000+ marketers chose WebinarKit over GoToWebinar. Full access to all features — live webinars, automated webinars, AI tools, email/SMS.