Why GoHighLevel Agencies Need Webinars
If you're running a GoHighLevel agency, you've probably noticed something: every client eventually asks about webinars.
Whether they're coaches selling courses, SaaS companies doing demos, real estate agents hosting virtual open houses, or consultants closing high-ticket deals — webinars are the highest-converting content format available. And your clients know it.
The problem? GHL's built-in webinar feature is basic. If you try to deliver webinar campaigns with just GHL's livestream tool, your clients will be disappointed — and they'll look elsewhere for a solution.
The opportunity: Add a dedicated webinar platform to your agency stack, white-label it, and offer webinar funnel services as a premium upsell.
The Perfect Agency Stack: GHL + WebinarKit Architecture
| Layer | Tool | Purpose |
|---|---|---|
| CRM & Pipeline | GoHighLevel | Contact management, deal tracking, pipeline stages |
| Email & SMS | GoHighLevel | Multi-channel communication, sequences, broadcasts |
| Funnels | GoHighLevel + WebinarKit | GHL for general funnels, WebinarKit for webinar-specific funnels |
| Webinars (Live) | WebinarKit | Live presentations, Q&A sessions, product launches |
| Webinars (Automated) | WebinarKit | 24/7 evergreen webinars, just-in-time scheduling |
| AI Engagement | WebinarKit | AI Sales Agent for chat, content generation |
| White Label | Both | Custom branding across CRM + webinar experience |
| Analytics | Both | GHL for pipeline ROI, WebinarKit for webinar engagement |
Setting Up Multi-Client Webinar Campaigns
Here's how top GHL agencies structure webinar services across multiple clients:
Step 1: Agency-Level Setup
- Get WebinarKit's All-in-One Bundle — The lifetime deal means zero marginal cost per client
- Enable white-label — Set up your agency domain (e.g., webinars.youragency.com)
- Create template webinar funnels — Build reusable templates for common use cases (coaching, SaaS demos, course launches)
Step 2: Per-Client Deployment
- GHL sub-account: Create or configure the client's GHL sub-account
- WebinarKit workspace: Set up a dedicated workspace for the client's webinars
- Connect via webhooks: Link WebinarKit events to the client's GHL automations (integration guide)
- Customize branding: Apply client's logo, colors, and domain to both platforms
- Deploy funnel template: Clone your proven webinar funnel template and customize content
Step 3: Campaign Execution
For each client campaign:
- Record the webinar — Help the client create a high-converting presentation
- Set up automation — Configure just-in-time scheduling, email sequences, and follow-up workflows
- Launch traffic — Drive leads from GHL's ad management, social media tools, or client's existing audience
- Monitor and optimize — Track conversion metrics across both platforms
Revenue Model: How GHL Agencies Monetize Webinar Services
| Service Tier | What's Included | Monthly Price to Client | Your Margin |
|---|---|---|---|
| Basic | GHL CRM + 1 automated webinar funnel | See official pricing page | 85-90% |
| Growth | GHL + automated + live webinars + AI engagement | See official pricing page | 88-92% |
| Enterprise | Full white-label stack + multiple funnels + optimization | See official pricing page | 90-95% |
lifetime deal Every dollar a client pays for webinar services is almost pure margin.
White-Label Strategy: Building Your Brand
The combination of GHL white-label + WebinarKit white-label creates a seamless branded experience:
- Client dashboard: Your brand on GHL (CRM, contacts, pipelines)
- Webinar experience: Your brand on WebinarKit (registration, webinar room, replays)
- Email/SMS: Your brand on all communications (GHL's sending domains)
- Custom domains: Everything runs on your agency's domain (or client's domain)
To your clients, it looks like you built the entire platform. They don't know (or need to know) about the underlying tools.
Agency Growth Example with GHL and Webinars
Here's a realistic growth trajectory for a GHL agency adding webinar services:
| Month | Clients with Webinars | Avg Revenue/Client | Webinar Revenue |
|---|---|---|---|
| Month 1-2 | 2 (existing clients upsell) | See official pricing page | See official pricing page |
| Month 3-4 | 5 (word of mouth + results) | See official pricing page | See official pricing page |
| Month 5-6 | 8 (new clients attracted by case studies) | See official pricing page | See official pricing page |
| Month 7-12 | 12-15 (established reputation) | See official pricing page | See official pricing page |
All powered by a one-time WebinarKit payment.
Getting Started: Your Agency Checklist
- ☐ Start WebinarKit trial (or grab the lifetime deal)
- ☐ Enable white-label and configure your agency domain
- ☐ Connect WebinarKit to your GHL account
- ☐ Build your first webinar funnel template
- ☐ Upsell webinar services to 2-3 existing clients
- ☐ Document results for future case studies
- ☐ Package webinar services into your agency tiers
- ☐ Scale to 10+ clients within 6 months
The #1 Webinar Platform for HighLevel Users — Trial
Full access to automated webinars, live webinars, AI tools, email/SMS, and native HighLevel integration. Join 20,000+ businesses already using WebinarKit.
Can my clients see that I'm using WebinarKit?
No. WebinarKit's white-label feature removes all WebinarKit branding. Your clients see your agency name, logo, colors, and domain on the webinar registration pages, webinar room, and replay pages. Combined with GHL's white-label, the entire experience is branded as your agency.
How do I manage multiple client webinars efficiently?
Create reusable webinar funnel templates in both GHL and WebinarKit. Deploy them to new client sub-accounts in minutes. Each client gets their own WebinarKit workspace connected to their GHL sub-account via webhooks.
What results can I promise my clients from webinar funnels?
Measure results using your own webinar data.
Do I need technical skills to set this up?
No. If you can build GHL funnels and automations, you can set up WebinarKit. The webhook integration takes 10 minutes, and WebinarKit's interface is designed for marketers, not developers. See our integration guide for step-by-step instructions.