Why Integrate WebinarKit With GoHighLevel?
WebinarKit and GoHighLevel are the perfect marketing stack for agencies, coaches, and course creators. Here's what the integration unlocks:
- Unified contact intelligence — Every webinar registrant becomes a GHL contact with behavioral data attached
- Automated pipeline management — Contacts move through pipeline stages based on webinar engagement
- Multi-channel follow-up — Trigger GHL's email, SMS, voicemail drops, and Facebook messages based on webinar events
- Agency scalability — Run webinar campaigns across multiple client sub-accounts
- Complete ROI tracking — See exactly which webinars generate revenue in GHL's reporting
Prerequisites
Before you start, make sure you have:
- An active WebinarKit account (start your $1 trial if you haven't already)
- A GoHighLevel account with access to Automations and Pipelines
- At least one webinar created in WebinarKit
Step 1: Create an Inbound Webhook in GoHighLevel
- In GHL, navigate to Automations → Create Workflow
- Add a trigger: Inbound Webhook
- Name it "WebinarKit Events"
- Copy the generated webhook URL — you'll need this in the next step
- Save the workflow (we'll add actions later)
Step 2: Configure Webhooks in WebinarKit
- In WebinarKit, go to your webinar's Settings → Integrations
- Click Add Webhook
- Paste your GHL inbound webhook URL
- Select the events you want to send:
- ✅ Registration — When someone registers for your webinar
- ✅ Attendance — When someone joins the webinar
- ✅ Replay View — When someone watches the replay
- ✅ Offer Click — When someone clicks your CTA during the webinar
- ✅ Purchase — When someone buys through the webinar
- ✅ No-Show — When a registrant doesn't attend
- Click Test Webhook to verify the connection
- Save your integration
Step 3: Map WebinarKit Data to GHL Contact Fields
WebinarKit sends the following data with each webhook event:
| WebinarKit Field | GHL Contact Field | Notes |
|---|---|---|
| Primary identifier | ||
| first_name | First Name | Auto-maps |
| last_name | Last Name | Auto-maps |
| phone | Phone | If collected on registration |
| webinar_name | Custom Field | Create "Webinar Name" custom field |
| event_type | Tag | Auto-tag: "WK-Registered", "WK-Attended", etc. |
| watch_time | Custom Field | Create "Webinar Watch Time" custom field |
In your GHL workflow, add a "Create/Update Contact" action after the webhook trigger. Map each WebinarKit field to the corresponding GHL field.
Step 4: Build Pipeline Automations
Create a "Webinar Funnel" pipeline in GHL with these stages and automations:
Registration Event Workflow
- Trigger: Inbound Webhook (event_type = "registration")
- Create/Update Contact with webinar data
- Add tag: "WK-Registered"
- Add to Pipeline: "Webinar Funnel" → Stage: "Registered"
- Start pre-webinar email/SMS sequence
Attendance Event Workflow
- Trigger: Inbound Webhook (event_type = "attendance")
- Add tag: "WK-Attended"
- Move Pipeline: → Stage: "Attended"
- Stop pre-webinar reminder sequence
No-Show Event Workflow
- Trigger: Inbound Webhook (event_type = "no_show")
- Add tag: "WK-NoShow"
- Move Pipeline: → Stage: "No-Show"
- Start replay sequence
Purchase Event Workflow
- Trigger: Inbound Webhook (event_type = "purchase")
- Add tag: "WK-Customer"
- Move Pipeline: → Stage: "Purchased"
- Add pipeline value (deal amount)
- Stop all webinar follow-up sequences
- Start onboarding/welcome sequence
Step 5: Advanced Agency Setup (Multi-Client)
If you're a GHL agency running webinars for multiple clients:
- Sub-accounts: Create separate WebinarKit-to-GHL webhook connections per client sub-account
- White label: Use WebinarKit's white-label feature alongside GHL's white-label so clients see your brand everywhere
- Templates: Build a reusable webinar funnel snapshot in GHL that you can deploy to new client accounts
- Reporting: Use GHL's agency dashboard to compare webinar performance across all client accounts
Troubleshooting Common Issues
| Issue | Solution |
|---|---|
| Contacts not appearing in GHL | Verify webhook URL is correct. Check GHL automation is published (not draft). Test with a fresh registration. |
| Duplicate contacts created | Ensure your GHL workflow uses "Create/Update Contact" (not just "Create"). Email is the dedup key. |
| Tags not applied | Check that the "Add Tag" action is connected after the Contact action in your workflow. |
| Pipeline not updating | Verify pipeline name matches exactly. Pipeline actions are case-sensitive. |
| SMS not sending | Confirm the contact has a phone number. WebinarKit only sends phone data if collected on the registration form. |
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Frequently Asked Questions
Do I need Zapier to connect WebinarKit to GoHighLevel?
No. WebinarKit's native webhook integration connects directly to GHL's inbound webhooks. No Zapier account needed, no per-task charges, no latency delays. Events arrive in GHL within seconds of occurring in WebinarKit.
How long does the WebinarKit + GHL integration take?
About 10 minutes for the basic setup. Creating webhook connections, mapping fields, and setting up a simple pipeline workflow can all be done in a single sitting. Advanced multi-client agency setups may take 30-60 minutes.
Can I use WebinarKit's email/SMS alongside GHL's?
Yes, but we recommend choosing one for webinar sequences to avoid double-sending. Most GHL users prefer to use GHL for all email/SMS (since they're already paying for it) and WebinarKit for the webinar delivery, analytics, and sales tools.
Does the integration work with GHL sub-accounts?
Yes. Each GHL sub-account can have its own webhook connection to WebinarKit. This is perfect for agencies running webinar campaigns across multiple client accounts.
What data does WebinarKit send to GoHighLevel?
WebinarKit sends email, name, phone (if collected), webinar name, event type (registration/attendance/replay/purchase/no-show), watch time percentage, and offer click data. All fields can be mapped to GHL contact fields or custom fields.