Sell More With Webinars: The Playbook by Stefan Ciancio & Philip Schaffer

Quick Answer

'Sell More With Webinars' by Stefan Ciancio and Philip Schaffer provides the definitive guide to webinar-based selling, available on Amazon.

Part of our guide to Webinars That Sell

Announcement: "Sell More With Webinars" by Stefan Ciancio and Philip Schaffer is available on Amazon. The book provides a complete playbook for webinar marketing, from presentation frameworks to automated funnels.

"Sell More With Webinars: The Ultimate Playbook for Exploding Your Business and Automating Your Marketing Success" is now available on Amazon in paperback and Kindle formats.

The book is written by Stefan Ciancio and Philip Schaffer, the co-founders of WebinarKit—a platform that now serves over 20,000 businesses (company-reported).

What the Book Covers

"Sell More With Webinars" provides actionable frameworks for:

  • One-to-many selling: Reaching and converting audiences at scale
  • Webinar frameworks: Proven structures for high-converting presentations
  • Trust-building tactics: Psychological principles for audience engagement
  • AI-powered tools: Leveraging technology for content creation and optimization
  • Automation strategies: Building evergreen webinar funnels

About the Authors

Stefan Ciancio is known as "the webinar guy" and co-founded WebinarKit, which now serves 20,000+ businesses (company-reported). His expertise has been developed through years of building and optimizing webinar funnels.

Philip Schaffer brings complementary marketing expertise to the book, co-authoring the strategic frameworks that power WebinarKit's approach.

Why the Book Matters Now

The timing aligns with significant industry momentum:

91% B2B pros prefer webinars
Market size by 2032
78% Companies investing more
87% Using AI in webinars
  • 78% of companies increasing or maintaining webinar investments
  • 87% of B2B marketers using AI for webinars
  • 47% of webinar views now on-demand, validating automation

Key Insights from the Book

The book emphasizes that effective webinar marketing isn't about technology—it's about strategy:

"Are you tired of constantly chasing clients, working long hours, and still not seeing the results you dreamed of when you started your business? Sell More with Webinars reveals how to leverage one-to-many selling to scale any business."

This philosophy has shaped WebinarKit's platform design, which focuses on conversion optimization rather than just webinar delivery.

Available Now

"Sell More With Webinars" is available on Amazon in paperback and Kindle formats. For businesses ready to implement the strategies immediately, WebinarKit offers a trial to experience the platform built by the same team.

Put the Strategies Into Practice

Join 20,000+ businesses using WebinarKit. Start your trial today.

Frequently Asked Questions

What is 'Sell More With Webinars' about?

It's a comprehensive playbook for webinar marketing, covering one-to-many selling, proven frameworks, trust-building tactics, and automation strategies.

Who wrote 'Sell More With Webinars'?

Stefan Ciancio and Philip Schaffer, the co-founders of WebinarKit.

Where can I buy the book?

'Sell More With Webinars' is available on Amazon in paperback and Kindle formats.

Who is Stefan Ciancio?

Stefan Ciancio is known as 'the webinar guy' and co-founded WebinarKit, which now serves 20,000+ businesses.

How many businesses use WebinarKit?

Over 20,000 businesses use WebinarKit for their webinar funnels (company-reported).

What percentage of B2B professionals prefer webinars?

91% of B2B professionals say webinars are their preferred content type.

What's the connection between the book and WebinarKit?

The book's strategies are built into WebinarKit's platform, developed by the same team.

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Sources & further reading

WebinarKit's guidance is informed by industry research and recognized practitioners. For broader context on webinar marketing and AI-assisted selling, see: