How Each Funnel Works
Webinar Funnel
Ad/Content → Registration Page → Webinar (45-60 min of teaching + offer) → Order Page → Follow-up. See our complete webinar funnel guide.
Tripwire Funnel
Head-to-Head Comparison
| Factor | Webinar Funnel | Tripwire Funnel |
|---|---|---|
| Front-end offer | See official pricing page | See official pricing page |
| Front-end conversion | 5-15% | 10-20% |
| Revenue per lead | See official pricing page | See official pricing page |
| Trust required | High (built during webinar) | Low (small commitment) |
| Traffic temperature | Warm to hot | Cold to warm |
| Setup complexity | Medium-High | Medium |
| Time to first sale | 45-90 minutes | 5-10 minutes |
| Lifetime value | High (premium buyers) | Varies (depends on ascension) |
| Best automation | Automated webinars | Standard funnel software |
The Hybrid Model: Maximum Revenue
| Stage | Funnel Type | Offer | Purpose |
|---|---|---|---|
| 1. Acquisition | Tripwire | See official pricing page | Turn cold traffic into buyers cheaply |
| 2. Ascension | Webinar | See official pricing page | Upgrade buyers to core offer |
| 3. High-ticket | Webinar + call | See official pricing page | Premium offer via high-ticket strategy |
This model works because tripwire buyers have already demonstrated willingness to pay. They're "warm" leads who are much more likely to convert on a higher-ticket webinar offer.
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Which funnel is better for beginners?
Tripwire funnels are simpler to set up.
Can I use both funnels at the same time?
Yes — use a tripwire to acquire customers cheaply, then invite buyers to a webinar for your core offer. This is the hybrid model that maximizes lifetime value.
What tools do I need for each funnel?
Tripwire: funnel builder + payment processor. Webinar: webinar platform with automation. WebinarKit includes built-in funnel pages, so it can serve both models.