Updated October 2026
ClickFunnels and WebinarKit at a glance
WebinarKit is our product, and this page sticks to well established facts about ClickFunnels.
ClickFunnels is a sales funnel and landing page builder for online businesses. Marketers use it to build opt in pages, sales pages, order forms, upsells and membership areas for products, services, courses and events. Its strength is breadth: one tool for many funnel types.
WebinarKit is a webinar marketing platform for automated and live events, with registration funnels, checkout, timed offers, an AI webinar builder, AI chat responses and email and SMS follow up.
Feature comparison
| Feature | WebinarKit | ClickFunnels |
|---|---|---|
| Paid webinars and built-in checkout | Yes, built-in payment processing | Check vendor |
| Sell access to replays | Yes, premium replays | Check vendor |
| In-webinar offers, handouts and polls | Yes, live or automated | Check vendor |
| AI script and slide builder | Yes, from a website or a short offer description | Check vendor |
| AI chat responses during the webinar | Yes, answers questions and handles objections | Check vendor |
| Unlimited attendees with no per attendee fees | Yes | Check vendor |
| Embed watch room on your site | Yes, plus registration forms and thank you pages | Check vendor |
| Multi-language funnels | Yes, funnels in any language | Check vendor |
| HighLevel integration and public API | Yes, plus Zapier and Pabbly | Check vendor |
| Primary job | Webinar funnels and hosting | Funnel pages for many offer types |
ClickFunnels cells marked "Check vendor" sit outside what we have verified for ClickFunnels. Confirm current ClickFunnels features on its own site.
Selling inside the webinar: paid access and checkout
ClickFunnels is built around funnel pages and order forms rather than webinar hosting, and many marketers already sell through its checkout. We have not verified a paid webinar feature in ClickFunnels, so check its documentation for how event access works.
WebinarKit sells access to the webinar inside its own registration. Set the session as paid, collect payment up front, and the buyer gets confirmation and access from the same account. That covers paid workshops, ticketed trainings and premium replays. Marketers who prefer their ClickFunnels order forms for the main product can still link a WebinarKit timed offer to them at the right moment. Our paid vs free webinars guide covers the options.
What ClickFunnels is built for
ClickFunnels gives marketers a page builder organized around funnels. A typical funnel moves a visitor from an opt in page to a sales page, an order form and an upsell, with membership areas for delivering products. Templates cover many models, including product launches, lead magnets, book funnels, application funnels and webinar registration pages. For businesses selling many kinds of offers, that breadth is the main reason to choose it.
What a webinar funnel needs
A webinar funnel has extra moving parts beyond the pages: a room where the presentation plays, a schedule, reminders that bring people back, timed offers during the session, a replay page and follow up for people who did not buy. WebinarKit is built around those parts. Automated, like-live, just-in-time, instant watch and multi-day sessions run without a host, live events run through WebinarKit Live, and email and SMS reminders, calendar invites and replay pages are included.
Using ClickFunnels and WebinarKit together
Plenty of marketers run both. ClickFunnels handles non webinar funnels and the main product's order form, and WebinarKit handles the webinar. WebinarKit's registration form and watch room can be embedded on other sites, so a ClickFunnels page can host the WebinarKit form, and a timed offer in the webinar can link to a ClickFunnels order page. Zapier, Pabbly and the public API pass data between them.
Who leans which way
- Marketers selling many offer types often keep ClickFunnels as the main builder.
- Coaches and course sellers whose main channel is the webinar often run the whole funnel in WebinarKit.
- Agencies may use WebinarKit's funnel cloning and HighLevel integration for webinar clients.
Moving a ClickFunnels webinar into WebinarKit
Upload your webinar recording to WebinarKit, choose a format, and rebuild the registration page in WebinarKit or embed the form on your existing page. Add reminders, place your offer at the right moment, and set a price if the session is paid. Our ClickFunnels webinar switching guide covers the details.
Where ClickFunnels fits
ClickFunnels fits marketers whose main need is building funnel pages for many kinds of offers, with order forms, upsells and membership areas in one builder.
Where WebinarKit fits
WebinarKit fits marketers whose funnel centers on a webinar, with hosting, checkout, offers and follow up in one account, and who want AI help building and running the session.
AI tools compared with ClickFunnels
ClickFunnels users typically write their own webinar content. WebinarKit's AI webinar builder writes the sales script and slide deck from your website or offer, supports AI avatar presenters, and AI chat responses answer questions during the session. See our AI webinar tools guide.
Formats beyond ClickFunnels
ClickFunnels provides the pages around a webinar. WebinarKit provides the session itself in automated, like-live, just-in-time, instant watch and multi-day formats plus live events through WebinarKit Live, with embeddable watch rooms that can sit on any page.
Pricing model
WebinarKit plans include unlimited funnels, registrants and attendees with no per attendee fees. ClickFunnels lists its plans on its own pricing page.
Related guides
- ClickFunnels review
- ClickFunnels alternatives for webinars
- Switching ClickFunnels webinars to WebinarKit
See WebinarKit for yourself
Explore the automated, live and all-in-one plans on the WebinarKit site.