87% of B2B Marketers Now Use AI for Webinars: Industry Report

Quick Answer

New industry research reveals that 87% of B2B marketers are using AI for webinars and virtual events—with 98% planning to enhance their webinars with AI in the coming year.

Key Finding: 87% of B2B marketers now use AI for webinars and virtual events (Contrast 2026). Additionally, 98% of marketers plan to enhance their webinars with AI in the coming year (Kaltura).

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Related topics: ai webinar marketing, b2b ai adoption, ai webinar tools