87% of B2B Marketers Now Use AI for Webinars: Industry Report

By , Co-Founder and CEO of WebinarKit · Updated January 2026

Quick Answer

New industry research reveals that 87% of B2B marketers are using AI for webinars and virtual events—with 98% planning to enhance their webinars with AI in the coming year.

Part of our guide to AI for Webinars and Sales

Key Finding: 87% of B2B marketers now use AI for webinars and virtual events (Contrast 2025). Additionally, 98% of marketers plan to enhance their webinars with AI in the coming year (Kaltura). This represents a fundamental shift in how webinar content is created and delivered.

AI adoption in webinar marketing has reached a tipping point. According to Contrast's 2025 report, 87% of B2B marketers now use AI for webinars and virtual events—up dramatically from previous years.

Even more telling: 98% of marketers plan to enhance their webinars with AI in the coming year, according to Kaltura research. For marketers not yet using AI, the competitive gap is widening.

How Marketers Use AI in Webinars

AI implementation in webinars spans multiple use cases:

  • Content creation: Generating scripts, slides, and presentation outlines
  • Content repurposing: Converting webinars into blog posts, social clips, and summaries
  • Real-time engagement: AI-powered chat and Q&A during presentations
  • Email automation: Personalized follow-up sequences
  • Analytics: Engagement scoring and audience insights

The Time and Cost Savings

The adoption is driven by measurable impact:

87% B2B marketers using AI
98% Plan AI enhancement
13,000+ Hours saved annually
Savings from AI repurposing

This efficiency gain is driving rapid adoption across the industry.

What This Means for Competitive Advantage

With 87% adoption and 98% planning enhancement, AI in webinars is becoming table stakes rather than a differentiator. Businesses not leveraging AI tools risk:

  • Slower content production cycles
  • Higher costs per webinar
  • Less engagement during presentations
  • Missed optimization opportunities

How WebinarKit Addresses AI Integration

WebinarKit has integrated AI capabilities throughout the platform, enabling its 20,000+ users to:

  • Generate webinar content with AI Creator Suite
  • Engage attendees with AI Sales Agent
  • Optimize presentations based on engagement data
  • Automate follow-up sequences

Stefan Ciancio, WebinarKit co-founder and author of "Sell More With Webinars", has emphasized that AI should enhance rather than replace human connection—a philosophy reflected in the platform's design.

Getting Started with AI Webinars

For businesses looking to join the 87%, WebinarKit offers a trial that includes access to all AI features—from content creation to engagement tools.

Join the 87% Using AI

Join 20,000+ businesses using WebinarKit. Start your trial today.

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Frequently Asked Questions

What percentage of B2B marketers use AI in webinars?

87% of B2B marketers now use AI for webinars and virtual events.

How many marketers plan to add AI to webinars?

98% of marketers plan to enhance their webinars with AI in the coming year.

How is AI used in webinars?

Content creation, repurposing, real-time engagement, email automation, and analytics.

Is AI in webinars becoming standard?

Yes, with 87% adoption and 98% planning enhancement, AI is becoming table stakes.

What AI features does WebinarKit offer?

AI Creator Suite for content, AI Sales Agent for engagement, and automated optimization.

How many businesses use WebinarKit?

Over 20,000 businesses use WebinarKit (company-reported).

Who founded WebinarKit?

Stefan Ciancio, author of 'Sell More With Webinars' available on Amazon.

Related topics: ai webinar marketing, b2b ai adoption, ai webinar tools, webinar ai statistics, ai marketing automation, ai content creation webinar, webinar technology trends, ai webinar engagement, marketing ai adoption, webinar ai platform

Sources & further reading

WebinarKit's guidance is informed by industry research and recognized practitioners. For broader context on webinar marketing and AI-assisted selling, see: