Quick Answer: GoToWebinar pricing starts at $99/month (Lite, 250 attendees) and scales to $399/month (Plus, 3,000 attendees). All plans are live-only — no automated webinars, no AI tools, no marketing automation. WebinarKit's lifetime deal includes everything for a one-time payment.
GoToWebinar Pricing Plans 2026
GoToWebinar (by LogMeIn/GoTo) offers three tiers designed for corporate and enterprise use:
Lite: $99/Month ($49/mo annually)
- Up to 250 attendees
- Live webinar hosting
- Registration page builder
- Polls and Q&A
- Basic analytics
- 1 organizer license
Standard: $199/Month ($99/mo annually)
- Up to 500 attendees
- Everything in Lite
- Custom branding
- Source tracking
- Recording transcripts
- 5 organizer licenses
Plus: $399/Month ($199/mo annually)
- Up to 3,000 attendees
- Everything in Standard
- Video editing tools
- Certificates of attendance
- Priority support
What GoToWebinar's Price Doesn't Include
Gap #1: No Automated or Evergreen Webinars
GoToWebinar is live-only. No evergreen webinar funnels, no simulated-live replays, no 24/7 automation. Every session requires a live presenter.
Gap #2: No Marketing Automation
No email sequences, no SMS, no follow-up automation. GoToWebinar hosts events — it doesn't help you market them.
Gap #3: No AI or Modern Features
No AI content tools, no white-label, no built-in funnel builder. The platform has been largely stagnant in feature development.
True Annual Cost: GoToWebinar vs WebinarKit
| Expense | GoToWebinar Stack (Standard) | WebinarKit (Lifetime) |
|---|---|---|
| Webinar Platform | $1,188-$2,388/yr | One-time payment |
| Automated Webinars | Need separate tool (+$500-$1,200/yr) | ✅ Included |
| Email Automation | +$348-$1,788/yr | ✅ Included |
| SMS Reminders | +$300-$1,200/yr | ✅ Included |
| AI Content Tools | Not available | ✅ Included |
| White-Label | Not available | ✅ Included |
| Year 1 Total | $2,336-$6,576 | One-time payment |
| 3-Year Total | $7,008-$19,728 | $0 additional |
Is GoToWebinar Worth It in 2026?
GoToWebinar works if:
- Your IT department mandates it
- You need enterprise compliance features (SOC 2, etc.)
- You exclusively host corporate training
GoToWebinar is overpriced if:
- You're a marketer or entrepreneur using webinars for revenue
- You need automated webinars or evergreen funnels
- You want modern AI tools and marketing automation
- Budget matters — almost every alternative delivers more for less
See our best GoToWebinar alternatives guide or cost comparison.
Stop Paying GoToWebinar Monthly — Go Lifetime
WebinarKit's lifetime deal gives you everything GoToWebinar charges monthly for — live webinars, automated webinars, AI tools, email/SMS — for a single one-time payment.