Key Finding:
This isn't just a trend—it's a fundamental shift in how businesses market, sell, and educate their audiences.
The Market Opportunity
Market size by 2032
14%
Annual growth rate (CAGR)
Market size in 2022
78%
Companies investing more
The growth is driven by several factors:
- Global reach: Virtual events eliminate geographic barriers
- Measure results using your own webinar data.
- AI integration: 87% of B2B marketers now use AI for webinars
- Audience preference: 91% of B2B professionals prefer webinars as content format
Where Webinars Fit
Webinars are a core component of the virtual events landscape:
- 78% of companies are increasing or maintaining webinar investments
- 62% rate webinars as extremely or very important to digital strategy
- 68% can tie webinars directly to revenue
- Nearly half of organizations run 11+ webinars per year
Positioning for Growth
WebinarKit's 20,000+ users are positioned to capture this growth (company-reported). The platform was built specifically for businesses that want to scale webinar marketing without scaling overhead.
Stefan Ciancio, WebinarKit co-founder and author of "Sell More With Webinars", designed the platform around automation:
"A trillion-dollar market doesn't mean much if you can't capture your share. WebinarKit was built to help businesses of any size run webinars at scale—whether that's one webinar or hundreds."
How to Capitalize
For businesses looking to participate in this growth:
- Start now: Early movers in webinar marketing establish competitive advantage
- Leverage AI: 98% of marketers plan to enhance webinars with AI
- Think automated: 47% of views are on-demand—meet audiences on their schedule
- Measure results: Focus on platforms that provide attribution and analytics
Capture Your Share of a T Market
Join 20,000+ businesses using WebinarKit. Start your trial today.