Webinars Rank #2 Best-Performing Content Format for B2B Marketers

By , Co-Founder & CEO of WebinarKit · Updated May 2026

Quick Answer

New research from Content Marketing Institute shows webinars rank as the #2 best-performing content format for B2B marketers—and 51% rate them as their most effective distribution channel.

Key Finding: Webinars rank #2 as the best-performing content format for B2B marketers (Content Marketing Institute 2026). Additionally, 51% of B2B marketers rate webinars as their most effective content distribution channel—nearly tied with in-person events at 52%.

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Related topics: webinar content marketing, best b2b content format, webinar marketing statistics