New research from TwentyThree reveals that 78% of companies are either increasing their webinar budgets or maintaining current investment levels—signaling continued confidence in the channel.
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Yes, research indicates that 78% of companies plan to either increase or maintain their current webinar investments in 2026, demonstrating continued confidence in the platform value.
Key factors include the effectiveness of webinars for lead generation, customer engagement, thought leadership, and cost-efficient global reach. Analytics also prove their ROI.
Webinar budgets are often allocated to platform subscriptions, content creation, promotion and advertising, speaker fees, and post-event analytics. Technology and promotion are significant costs.
Yes, virtual event spending, including webinars, remains highly relevant in 2026. While in-person events have returned, virtual formats continue to offer unique advantages for reach and data.
The average ROI for webinars varies by industry and execution, but many companies report strong returns, particularly in lead generation and brand awareness, often exceeding other digital marketing channels.
Related topics: webinar budget trends, company webinar investment, webinar spending 2026