Updated October 2026
HighLevel and WebinarKit at a glance
WebinarKit is our product, so read this with that in mind. HighLevel details are limited to well established facts.
HighLevel, often called GoHighLevel, is an all in one marketing and CRM platform used widely by agencies. It brings together contacts, pipelines, funnels and websites, email and SMS, calendars, workflows and reputation tools, and offers a white label mode so agencies can present it under their own brand. HighLevel also includes its own tools for meetings and events; check HighLevel's documentation for its current webinar options.
WebinarKit is a webinar marketing platform for automated and live events. It integrates with HighLevel, so registrations and webinar activity can feed HighLevel workflows.
Feature comparison
| Feature | WebinarKit | HighLevel |
|---|---|---|
| Paid webinars and built-in checkout | Yes, built-in payment processing | Check vendor |
| Sell access to replays | Yes, premium replays | Check vendor |
| In-webinar offers, handouts and polls | Yes, live or automated | Check vendor |
| AI script and slide builder | Yes, from a website or a short offer description | Check vendor |
| AI chat responses during the webinar | Yes, answers questions and handles objections | Check vendor |
| Unlimited attendees with no per attendee fees | Yes | Check vendor |
| Embed watch room on your site | Yes, plus registration forms and thank you pages | Check vendor |
| Multi-language funnels | Yes, funnels in any language | Check vendor |
| HighLevel integration and public API | Yes, plus Zapier and Pabbly | Connects with WebinarKit through the HighLevel integration |
| Primary job | Dedicated webinar engine | CRM, pipelines and marketing automation |
HighLevel cells marked "Check vendor" sit outside what we have verified for HighLevel. Confirm current HighLevel features on its own site.
Selling inside the webinar: paid access and checkout
HighLevel includes many payment and funnel tools of its own, and agencies often already take payments there. We have not verified a paid webinar feature in HighLevel, so check its documentation for how event access and payments connect.
WebinarKit sells webinar access inside its own registration. Set the session as paid, collect payment up front, and the buyer moves into confirmation and access, while the HighLevel integration passes the contact into the client's workflows. Agencies use this for paid client workshops, ticketed trainings and premium replays, and timed offers in the room can still point to a HighLevel funnel for the main program. See our payment processing guide.
Where each tool sits in an agency stack
HighLevel is usually the system of record. Leads land in the CRM, move through pipelines, receive automated email and SMS, and book on calendars. Agencies build client funnels and websites in it, and many resell it under their own brand.
WebinarKit sits beside it as the webinar layer. It hosts the registration page, runs the live or automated session, shows timed offers, sends webinar specific reminders and generates the replay. Through the integration, the agency's HighLevel workflows can react to what happens in the webinar.
How agencies use the two together
- Lead generation for local and service clients: an evergreen WebinarKit session educates prospects, and HighLevel books the consultation.
- Coaching and course clients: a WebinarKit funnel sells the program, and HighLevel manages follow up and the pipeline.
- Snapshot builders: agencies package a webinar funnel with their HighLevel snapshot and clone the WebinarKit side across client accounts.
- White label resellers: agencies run HighLevel in white label mode and offer webinars under their brand through WebinarKit's separate white label product.
Setting up the connection
Connect the WebinarKit HighLevel integration, choose which webinar events should reach HighLevel, and map them to workflows, tags or pipeline stages. A registrant can enter a nurture workflow, an attendee who stayed for the offer can move to a hot lead stage, and a buyer can trigger onboarding. Our HighLevel integration guide walks through the steps, and the HighLevel webinar funnel setup article covers a full build.
Evergreen webinars for HighLevel clients
The format choices are where a dedicated webinar platform adds the most. WebinarKit runs automated, like-live, just-in-time, instant watch and multi-day sessions, plus live events through WebinarKit Live. Chat simulators, chat libraries and AI chat responses keep automated rooms active, and multilingual funnels help agencies serving clients in several markets.
Where HighLevel fits
HighLevel fits agencies that want CRM, pipelines, funnels, email, SMS and automation for many clients in one platform, often under their own brand. It is the hub that the rest of an agency stack connects to.
Where WebinarKit fits
WebinarKit fits HighLevel users who want a dedicated webinar engine with AI building tools, automated formats, offers in the room and paid access, connected back to HighLevel through the integration.
AI tools compared with HighLevel
HighLevel offers its own AI features across the CRM. WebinarKit's AI is aimed at the webinar: the AI webinar builder writes a client's sales script and slides from their website, AI avatar presentations are available, and AI chat responses answer attendee questions during sessions. That helps agencies produce webinar funnels for many clients quickly. See our AI webinar tools guide.
Formats beyond HighLevel
For HighLevel agencies, WebinarKit adds dedicated webinar formats, from evergreen and just-in-time sessions to multi-day series and live events through WebinarKit Live, with replay pages and embeddable watch rooms that sit inside client sites.
Pricing model
WebinarKit plans include unlimited funnels, registrants and attendees with no per attendee fees, which keeps webinar costs flat as client audiences grow. HighLevel's plans are on its own pricing page.
Related guides
- Webinar software for HighLevel
- WebinarKit HighLevel integration
- HighLevel webinar funnel setup
- HighLevel webinar agency stack
See WebinarKit for yourself
Explore the automated, live and all-in-one plans on the WebinarKit site.